Media, PR are often at odds

Surviving in a media crazy world requires patience and understanding, according to Lara Hollenczer.

When questioning about a client's business operations becomes hostile, the media relations specialist for Herrmann Advertising Design/Communications in Annapolis takes a deep breath and tries to remember that journalists are only doing their jobs.

"It rarely happens," Ms. Hollenczer said. "We try to take a relationship building approach with key contacts for each of our clients so that we're not in a hostile situation, even if the topic is hot."

In an era where it seems one big company after another is getting mired in...