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Business
Marketing your business in a weak economyPublished 07/03/08
Many local businesses feeling the pinch of higher prices in a weak economy are opting to cut back on marketing in an attempt to find some savings.
Colleen Dugan - The Capital
The creative employees of Crosby Marketing Communications work on several projects inside the company's west Annapolis office. From left are Amy Hitt, vice president of production services, Joel Machak, executive creative director, Ron Ordansa, group creative director, and Matthew Kaler, art director. "I noticed in the beginning of the year, people were really thinking about backing off on most of their promotions," said Carol D'Agostino, whose Stevensville public-relations company Purple Cat serves nonprofit groups and small businesses. "By March, everyone started to panic because they weren't doing anything." The economy may be sinking, but experts said to think twice before cutting marketing and getting the word out. "Silence is not...
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