Thursday, February 9, 2012
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Businesses embrace Annapolis in Love event

Capital Gazette Communications
Published 04/13/10

Valentine's Day is long in winter's past now, but about 75 business owners across Annapolis think they've conjured up another reason for consumers to bust out their wallets for sexy lingerie, jewelry, romantic dinners and cruises.

Joshua McKerrow — The Capital Sales associate Keith Villones, left, and Errol Daly, general manager of Zachary’s Jewelers, show off the six sparkling diamond pieces from Zachary’s Jewelers on Main Street. The pieces will go to prize winners during the Annapolis in Love event this weekend. The romantic-themed promotion, including the combined efforts of 75 participating restaurants, stores and services, was the brainchild of Zachary’s Jewelers owner Steve Samaras.
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Steve Samaris, owner of Zachary's Jewelers on Main Street, developed the concept of Annapolis in Love, three days packed with romantic entertainment and shopping events starting Friday.

Though it may sound like the kind of marketing promotion that the visitors' bureau or a business association might dream up, the weekend theme started with a single downtown business owner who...

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