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Local businesses tout eco-efforts to lure dollars

Capital Gazette Communications
Published 05/18/10

In the tourism and hospitality industry, the key word these days is green.

Paul W. Gillespie — The Capital Jane Meushaw,left and Liz Flanigan check out some of the kayaks on display during the Mid-Atlantic Kayak Festival recently at Camp Letts in Edgewater. The three-day festival featured gear for kayakers, demonstrations, lessons and a kids’ cardboard boat building contest. Kayaking is one aspect of the growing green tourism movement.
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And it's not just green in terms of money. There's a growing green movement, with businesses promoting themselves as eco-friendly to meet the demands of Earth-conscious customers.

The green trend is strong in Annapolis and Anne Arundel County, with businesses signing on to various programs and promotions and touting their eco-status in marketing materials.

Going green is "an essential marketing tool," said Connie Del Signore, president and CEO of the Annapolis and Anne Arundel County Conference and Visitors...

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