The gamay grape that goes into beaujolais is by far the most widely planted grape in the Burgundy region. It produces 2 1/2 times the amount of wine produced in all of the rest of Burgundy. And, amazingly, 50 percent of beaujolais is sold within 30 days of the release of the Beaujolais Nouveau, resulting in a truly seasonal phenomenon.
Although nouveau is a very successful marketing gimmick, it's the 50 percent of...
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