Ype von Hengst and Robert Giaimo had always stressed healthy as a philosophy at their Silver Diner locations. "We've been thinking healthy for 20 years," von Hengst said. Menus designated certain foods as "heart healthy" and offered calorie counts. The founders made the decision to go "no trans fats" several years ago.
But they realized that while the name might be a draw for some people, it could keep others away.
"Honestly, we have an enemy in the word...
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