By MARILYNN MARCHIONE, AP Medical Writer
By MARILYNN MARCHIONE, AP Medical Writer
Published
11/11/09
EDITOR'S NOTE: Ten years and $2.5 billion in research have found no cures from alternative medicine. Yet these mostly unproven treatments are now mainstream and used by more than a third of all Americans. This is one in an occasional Associated Press series on their use and potential risks.
People looking for natural cures will be happy to know there is one. Two words explain how it works: "I believe."
It's the placebo effect — the ability of a dummy pill or a faked treatment to make people feel better, just because they expect that it will. It's the mind's ability to alter physical symptoms, such as...
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