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Making clients' hearts sing

Published 08/25/06
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Photo by Wendi Winters -- For The Capital Lisa LoVullo, owner of WILDTHING, a floral and gift company in Eastport, shows off a basket she custom-designed and arranged for the Anne Arundel County and Annapolis Visitor’s Bureau. The basket is a sturdy, boat-shaped container made of woven wire. Wrapped in cellophane and dripping with blue, white and gold bows — the organization’s corporate colors — the vessel is packed with nautically themed goodies, including crisp, spicy Route 11 potato chips seasoned with Old Bay and Maryland fortune cookies.
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Life is a bed of roses for small business owner Lisa LoVullo.

Ms. LoVullo, 48, is the owner of WILDTHING, a florist, gift shop and garden center located at 413 Fourth Street in Eastport.

The day the August issue of Floral Management - the respected industry bible for petal pushers - arrived in the sleek but homey little shop, Ms. LoVullo's employees squealed with delight.

On the magazine's cover, Ms. LoVullo's face was smiling back at them. WILDTHING manager Doreen Helmly wasn't aware the boss had turned into a cover girl, and employees Susan Beach, Sara McClayton and even her 12-year-old son and part-time worker,...

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