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Annapolis man's ad campaign makes it to Smithsonian

Capital Gazette Communications
Published 07/21/10

Joel Machak had to think like a dummy to get people to do something smart.

Courtesy photo
Joel Machak, left, executive creative director of Crosby Marketing Communications in Annapolis, was recently honored for helping to create the Crash Test Dummies public service ad campaign, which ran from 1985 to 1998. Artifacts from the campaign are now part of the permanent collection at the Smithsonian’s National Museum of American History in Washington, D.C.

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Machak, of Annapolis, was co-creator of the Crash Test Dummies public service ad campaign during the 1980s and '90s.

You remember those lovable yellow fellows, Vince and Larry, who were apt to go to pieces in an accident, demonstrating that wearing seat belts is a good idea.

Machak, who is now executive creative director at Crosby Marketing Communications in Annapolis, thought up the campaign with Jim Ferguson when both worked at the Leo Burnett Agency in Chicago.

The Crash Test Dummies TV, radio and print spots ran from 1985 to 1998 -...

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