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Sports
Can Phelps make it big outside of the pool?Published 08/19/08
MILWAUKEE — Visa Inc. popped out ads almost as quickly as he swam his laps. Pizza Hut is giving Michael Phelps and his teammates free pizza and pasta for a year for him beating Mark Spitz's record of seven gold medals in one Olympics.
The makers of a new sports drink are embarking on their first national advertising campaign, banking on his most recent swimming glories.
Phelps — the biggest Olympic athlete in years, if not ever — is everywhere this summer. And companies want to share in his fame. They're taking out ads, pitching endorsements and giveaways. The 23-year-old from Baltimore has proven...
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