Online Advertising Rates
HOMEPAGE Exclusive
Get Attention Fast! Homepage ads are unique from other campaigns we offer. On the Homepage, you can purchase an exclusive, near roadblock position for specific periods of time. If you are familiar with our site, you know that we have three “Home” pages: HometownAnnapolis.com, CapitalOnline.com and the Newspaper Front Page blowup. A position on one buys you a position on all three. If your campaign is a short-term call to action this is a perfect advertising tool. Our homepage recieves around 15,000 visits a day. Your homepage ad will get instant traffic!
Exclusive Homepage Skyscraper 150x600 rate: $30.00 CPM
Exclusive Homepage Interactive Box 300x250 rate: $20 CPM
Exclusive Homepage Tower 150x170 rate: $10.50 CPM
Exclusive Homepage Box 150x75 rate: $7.50 CPM
RUN OF SITE (ROS) NEWS*
Ad type
|
1 month
|
3 months
(10% discount)
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6 months
(20% discount)
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Year
(30% discount)
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150x75 Pixels
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$500
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$1350
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$2400
|
$4200
|
150x170 Pixels
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$700
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$1890
|
$3360
|
$5880
|
<
728x90 Pixels
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$1200
|
$3240
|
$5760
|
$10080
|
300x250 Pixels
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$1200
|
$3240
|
$5760
|
$10080
|
150x600 Pixels
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$1500
|
$4050
|
$7200
|
$12,600
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*ROS News ad rotation zone includes the following pages: Top Stories, Business, Entertainment, For the Record, Government, Boating, High Schools, Navy, Home and Garden, Lifestyle, Naval Academy, Opinion, Religion, Sports, Sailing, Outdoors, Sp. Section. Targeted page placement is also available on a limited basis. Minimum 240,000 page views per month per ad guaranteed. CPM Rate can be determined by taking the base monthly rate and dividing by 240; for example the monthly rate for a 150x75 pixel ad is $500.00 so the CPM rate is $2.08. LOWER PRICED OPTIONS ARE AVAILABLE. For details call 410-268-5968.
ROS NEIGHBORHOODS,FEATURES & LOCAL DIRECTORY*
Ad type
|
1 month
|
3 months
|
6 months
|
Year
|
150x75 Pixels**
|
$125
|
$336
|
$600
|
$1050
|
150x170 Pixels**
|
$175
|
$480
|
$840
|
$1470
|
728x90 Pixels
|
$400
|
$1080
|
$1920
|
$3360
|
300x250 Pixels
|
$400
|
$1080
|
$1920
|
$3360
|
150x600 Pixels
|
$400
|
$1080
|
$1920
|
$3360
|
*This is an affordable price point for small to medium businesses that are looking for hyper local exposure on our site. Ad banners are guaranteed a minimum of 60,000 page views per month. These pages are visited by thousands of local folks and local business people every week. Neighborhoods include the following pages: Neighborhood Section Page, Annapolis, Broadneck, Crofton, Crownsville, Kent Island, Severna Park, South County. Features includes Seniors, Children, Pets, Teens, Wine, Food, Our Bay and more. Your banner will also be displayed on our Local Directory pages in the targeted business zones. Targeted Neighborhood placement available. Call 410-268-5968 for details.
** These two ad sizes must be purchased with a 3 month minimum contract term.
ROS CLASSIFIEDS***
Ad type
|
1 month
|
3 months
|
6 months
|
Year
|
150x75 Pixels
|
$400
|
$900
|
$1500
|
$2800
|
150x170 Pixels
|
$650
|
$1200
|
$1800
|
$3200
|
728x90 Pixels
|
$900
|
$2430
|
$4320
|
$7560
|
150x600 Pixels
|
$900
|
$2430
|
$4320
|
$7560
|
***ROS Classifieds ad zone can be targeted by categories. Our jobs and real estate classified pages get between 4000 and 6000 visitors every day. Reach the locals here. Please call 410-280-5968 for details.
Site Sponsorship Program
Background:
Our web site receives millions of local page views per month. Our home page alone receives nearly 15,000 page visits per day. This is by far the most popular local website in Annapolis. If you want to advertise on the web in Annapolis, you need to be on HometownAnnapolis.com. We are now launching a new advertising program: Site Sponsorship. This program will be highlighted by exclusive placement on our homepage as well as many other features. This is our way of trying to promote local businesses with a special program just for them. There are only 8 positions available in this program and currently 4 are taken.
Description:
The Site Sponsorship program is a bundle of advertising products that will give participants a multi-faceted presence throughout our website. And the program is Category Exclusive. There will be just one advertiser per category allowed to participate. For example, we will have just one restaurant, one hotel and so on. The package will be highlighted by exclusive placement on the home page as well as customized spotlight pages and much, much more. Read on for details.
What you get:
1-Site sponsors will receive exclusive placement in a tile on the upper-right corner of our homepage next to the masthead. Your ad will rotate with other site sponsors.
2-A Tower ad (150 x 170 pix) receiving Run of Site (ROS) News placement on our Top News and Sports Pages. This ad alone will recieve more than 200k page impressions per month.
3-Homepage Skyscraper(160x600 px)Exclusive position for 75K page impressions(approx. 6 days). Perfect vehicle for call to action campaigns. Subject to conditions.
4-Run of every other ad size we offer in remnant space in every section of the site. This includes ad sizes 300x250 pixels, 160x600, 728x90, 160x75.
5-Six eye-stopper ads on classified pages with option to change on a monthly basis-these can be used for Help Wanted ads in our employment section or any other classifed category.
6-Company Logo and website link will also appear in our online Merchant Directory with premium listing placement
7-Your ads will receive in total more than 700,000 page impressions per month in total. That works out to less than $1.50 CPM. This is a great buy!
Cost:
$11,880.00 for one year
$8400.00 for six months
If you add up the cost of all of the individual ad products the total comes out to more than $22,000 a year. You are saving $10,000 or more with the year contract.
AnnapolisJobs.com
Featured Local Employers Program
Background:
HometownAnnapolis.Com has launched an exciting new site within its pages called AnnapolisJobs.Com. This new “vertical” within The Capital’s website will highlight the paper’s popular Help Wanted and other Employment pages as well as new internet advertising opportunities for Employers and Job Seekers. AnnapolisJobs.Com will be the place to find information about Job Fairs, Resume Writing, New Business Hires and more. A highlight of AnnapolisJobs.com will be our list of Featured Local Employers. Extra, Extra, read all about it below!
Description:
Featured Local Employers will be a prominent advertising product on the AnnapolisJobs.com vertical. The Featured Local Employers page can be sold to companies seeking to promote their own job offerings and their businesses in a unique and eye-catching manner. It will give companies the ability to put their job listings at the front of the line. The Featured Local Employers program is a bundled package of exposures that will ensure maximum traffic for the participating companies.
What you get:
1-Featured Local Employers Box position centered on the home page of AnnapolisJobs.com
2-Featured Local Employers Box position on all generic pages of AnnapolisJobs.com including the employment classifieds pages
3-Box will link to custom-built spotlight page featuring participating company’s ad listings, logo and information as well as a link to company website.
4-Four eye-stopper ads on employment help wanted pages.
5-Exclusivity; the number of Featured Local Employers participating will be capped (for the present) at a maximum of four
6-Company Logo and website link will also appear in our online Merchant Directory with premium listing placement
Cost:
$600.00 for 1 month
$1500.00 for 3 months
$2800.00 for 6 months
Run:
Featured Local Employers must participate for a minimum of one month and thereafter in one-month increments unless participating in long-term contracts.
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